Li Websterclients

Sainsbury's

I have worked on a few different projects for Sainsbury's Diets, a new online dieting service launched in 2010.

As well as copy for an in-store leaflet and a web promo, I created the copy for a series of CRM emails. This was part of a messaging test which differentiated between two audiences (healthy eaters and active slimmers), using two different tones (strong vs. more subtle dieting theme).

To see pdf examples, click on the images below.

link to overt dieting message for healthy eaters
(overt dieting message for healthy eaters)

 

link to softer dieting message for healthy eaters
(softer dieting message for healthy eaters)

 

link to overt dieting message for slimmers
(overt dieting message for slimmers)

 

link to softer dieting message for slimmers
(softer dieting message for slimmers)

 

You can see the Sainsbury's Diets site at www.sainsburysdiets.co.uk (opens in a new window).