Li WebsterCopywriter & editor

If you're looking for an experienced copywriter who produces polished, professional content on time and on budget, I can help you.

I always create vigorous, memorable copy that your audience will read. I focus on getting your key message across - this means asking intelligent, helpful questions to get to the bottom of your brief, understanding what will draw in your target audience, and then creating work that does this in your brand's tone of voice.

 

Professional results

I'm a freelance copywriter and editor with over 10 years' experience of writing for both print and online projects. I work both with communications agencies and directly with clients, from start-ups to international corporations. I have written for most audiences, including general consumer, FMCG consumer, B2B, international, technical and internal. There's more about my experience and past clients within this site.

My speciality is longer copy, whether for marketing and brand materials or longer publications like white papers, articles and handbooks. I've written for numerous websites, brochures, magazines and DM/eCRM campaigns, plus internal newsletters, intranet and training materials.

 

SEO copywriting

I also offer related services, like search engine optimisation (SEO) copywriting and information architecture (IA) advice for online work, plus document structure and content advice for printed pieces. Plus I can help you produce work that's in line with accessibility principles.

I generally work from my home office in London but I'm normally available onsite for briefings and meetings.